When it comes to online behaviour, 79% of people tend to scan content rather than read. As your web visitors scan your website, we want to give them the best chance of spotting Browsealoud. You’re providing them with a supportive set of tools, and we don't want them to be missed. That’s why we’ve done some digging to discover the best position for you to place your launch pad.

Research unearthed that as we scan digital content, we follow an F-shaped pattern. That means that we track the top of a page, before spending most of our time focusing on the left hand side. And, as we move down the page, our horizontal scanning becomes shorter and shorter. When our eye movements are tracked, the pattern produced is similar to the shape of the letter F, as shown in the visuals below.

(Photo source: https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content-discovered/)

Whilst this research was conducted by Nielsen, a web usability expert, back in 2006, recent research by the Nielsen Norman Group highlighted its relevance today.

In today’s digital world, you might find that as you browse the web, you’re drawn to headings and images, and find your eyes darting around the screen. If the web page contains hyperlinks that are visually recognizable, you might glance through them searching for the topic you’re interested in. But, in the absence of these factors our natural instinct to follow the F-pattern remains.

That’s why, we recommend that you place the Browsealoud launchpad at the top of your website, and in the same place across every page on your site. This will give your visitors the best chance of spotting Browsealoud, and they’ll know where to look as they navigate through your website.

Now, let’s get started. Grab your integration code and follow our simple instructions to get started with Browsealoud!

Let's get started

Top tip: Add a statement to your accessibility page

Help your diverse online audience get to know Browsealoud and how it can help them. Add a statement about Browsealoud to your accessibility page. To help you, we’ve written some sample text.

Download recommended text