Around 15% of the world's population live with a disability. That’s roughly 1 billion people. For many, the digital world isn't welcoming. Online barriers can make it hard for people with disabilities to browse, buy and access digital content.

Making sure your websites and apps are accessible is not only the right thing to do. It's also a legal requirement for many organisations.

To help organisations achieve website accessibility, a set of guidelines exist. The guidelines are known as the Web Content Accessibility Guidelines, or WCAG. They are built on the POUR principles - meaning your website must be Perceivable, Operable, Understandable and Robust, for it to be considered truly accessible.

In this guide:

We outline what the POUR principles mean. And look at simple actions that you can take now, to make your website more perceivable, operable, understandable and robust.


An image of the first page of the POUR guide

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